TV Advert Detailed Analysis - Your choice

BTEC Creative Media Production

Advert Analysis

Name of Product: Honda- curiosity (Wieden+ Kennedy)

            Advert Details (what happens?):

man plays around with different viechles like motorbikes and cars, he is also curios about what veichles and veichle parts can do.

           

Music & Sound Effects:

	Car, motorbike, quad bike and plaine sounds.

 

Text:

	Lets see what curiosity can do, (motorbike sounds and car sounds), radio in the back ground,

 

Group Roles:

Audience:

	Older generation. Honda lovers.

 

Message:

	Quality car parts. Variety of veichles Honda is the best.

 

Honda wieden and kennedy

Honda Wieden and Kennedy

-          Founded: 1^st April 1982.

-          Headquarters: Portland, Oregon, USA.

-          Products: advertising and marketing.

-          History: Dan Wieden met David Kennedy in 1980, at the William Cain advertising agency while working on the Nikeaccount. They took Nike with them as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record

-          Awards: Two of the agency's television ads for Nike have won Emmy Awards: "The Morning After," which featured a runner on New Year's Day in 2000, not noticing that every dire Y2K prediction has come to pass; and "Move," which edited seamlessly dozens of athletes and children moving from one sport or activity to another. The Morning After aired in late 1999 and won the Emmy in 2000; Move aired during the 2002 Winter Olympics and won the Emmy that year.

4 TV Advert Analysis

BTEC Creative Media Production – Advert Analysis                                                                                                            Name: Luke Smith.

Name of Product	Visual / Text	Music / Sound FX	Audience	Meaning / Message
Honda- the cog (Wieden+ Kennedy)	Car parts working as a machine. Accord Honda. It was like a domino effect.	Rappers delight by the sugar hill gang. Car sounds. Car parts moving.	Older generation. Honda lovers.	Quality car parts. Everything works together. Nothing will go wrong with he car.
Sony bravia- (Fallon worldwide)	The colour of the tv is good. The 250,000 bouncy balls bouncing through at street on a hill (street in America.) Different camerangles. Wildlife. Slow motion. Colour like no other (slogan). They have given us a website to go on. Name of the company.	Heart beets by Jose Gonzalez.	Familys. People who are colour blind.	The colour is brilliant. Lcd tv. Good quality tv. Memorable.
Johns Smiths- football skills (tbwa).	Football skills. Sound of the foot ball. Slogan- no nonsence.	Guy talking- he says have it.	Football fans. Guys. Horse racers.	The beer is properly brewed.
T-mobile- dance (Saatchi & Saatchi)	350 dancers at Liverpool street station. Slogan- life is for sharing. Taking photos of important things.	·  Shout – Lulu & The Luvvers ·  The only way is up – Yazz ·  Don’t Cha – The Pussycat Dolls ·  Blue Danube Waltz – Strauss. ·  Get down on it – Blue (I think rather than kool and the gang?) ·  Since you’ve been gone – Rainbow ·  My boy Lollipop – Millie ·  Do you love me – The contours	Anyone with a phone.	T-mobile is a good mobile phone service. Keep in touch with your friends.

case study notes

Crime Drama Opening Credits

Name of Show	Conventions	Music	Other Information – Relationships?  Style? UK or USA?
The Professionals (1977 – 1983)	Car smashing through window  People  running around Main actors are introduced Police office  technology Abandoned location Body builder Use of technology	Old Funky Fast the 70’s up beet catchy tune	Henchman (they do the dirty work) England Criminal court Lead characters are males Stylish haircut Gritty realism
Cagney And Lacey (1981-1988)	Use of technology Mostly females Office working Old people Crime scene Weapons Running Badges Undercover cops Uniform Arrest Hand cuffs Main characters introduced Grumpy Sargent Old police men Young hunk Token black guy	Old Catchy tune Jazzy Up beat Laughter Funky	Subway New York Twin towers Filmed before 2001 Friendly cops Be trail Friends Old hair style Brunette Old men The brunette is married The blond is not married and into shopping Know how to handle them self Blond is dressed up casual Grumpy boss still got work to do
The Bill (1984-2010)	Police cars Police chase Police men Mostly male Old men Police office Uniform Mixed gender Police uniform In the street Police station Cells Lock up Hats Good use of technology Communication Man  of action	Catchy Repetitive notes 80’s Sounds like police station	Old Grumpy England Mostly men 21st century Mixed gender Communication Repetitive Team effort Fighting crime Short hair for the men Long hair for the women Group effort No relationships Very popular show Solving crimes Not for an individual person
NYC 22 (2012 - Present)	Good use of technology] 21st century Cops Uniform Busses Graffiti Mixed gender Shops Weaponry Church Good lighting effects Part of New York Part of the city No police cars No sirens Only see the city Casual Good characters About New York city Police station cops	21st century Raps Gangs From the hood Street Links to the city	New York Up to date Music reflects the city Grew up from the streets Team effort Not about individual Mixed gender Religions Multi-cultural No relation ships 21st century

recce photos

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