Honda Wieden and
Kennedy
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Founded: 1st April
1982.
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Headquarters: Portland, Oregon,
USA.
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Products: advertising and
marketing.
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History: Dan Wieden met David Kennedy in 1980, at the
William Cain advertising agency while working on the Nikeaccount. They took Nike with them as a client after founding Wieden
& Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain
the agency of record
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Awards: Two of
the agency's television ads for Nike have won Emmy Awards: "The Morning
After," which featured a runner on New Year's Day in 2000, not noticing
that every dire Y2K prediction has come to pass; and "Move," which
edited seamlessly dozens of athletes and children moving from one sport or
activity to another. The Morning After aired in late 1999 and won the Emmy in
2000; Move aired during the 2002
Winter Olympics and won the Emmy that year.
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