unit 1

Why would you complete research if you were creating a new media product? To find out if your target audience would buy your product To find out how much you could sell your product for To find out how to make your product more appealing to your target audience To find out how to market your product to your target audience Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.

Method	Definition	Advantage	Disadvantage
Primary	Carried out tests, experiments investigations to get data first-hand, rather than having to gather it from published sources	Data could be more accurate. Therefore this can help make data to be more valid	Participants may be feeling tired and perform as well. This can cause data to be less valid because participants aren't working to their potential.
Secondary	Information gathered from things such as studies and reports for example from businesses or trade associations.	Less time consuming. This allows researchers to collect data without wasting much time.	The information may have changed since the report was last updated. This can cause data to be less accurate
Quantitative	Findings that will be numerical based and can help the researcher estimate future events.	Can help estimate future events. This can help researchers in making sure the event is to a standard the audience wants	The findings may not always be completely accurate. This can cause data to lack validity and cause in-accurate data.
Qualitative	Researcher will gather worded data rather than numerical.	Can give detailed answers for the research. Allowing data to be more accurate and valid which can help in future research.	Time consuming. This causes the researcher to spend more time on research and waste time they could be using to put the data to use.

What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?

Research techniques I used whilst making my Music Video and Crime Drama was mostly the internet, watching videos, and plans. Whilst making my Festival Bag I used the internet and reading information as research.

What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?

Whilst completing assignments in year 10 I used secondary research and qualitative research

If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again? How and why would you do this?

If I were to do my Crime Drama again I would use qualitative data to see what crime drama programmes gets the most views and make mine similar.

How did you collate, store and use the information when researching for your year 11 units? (e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)

To ensure I remembered key websites to help with my research I bookmarked important websites or copy and pasted the websites name onto a word document.