Research of a similar product

Research of a similar product

Juicy Fruit 


Slogan: "The Taste is Gonna Move Ya" 
The company was introduced in 1893.
When the product first came out it was in a
plain packaging and "JUICY FRUIT" in red.

The bright yellow background helps the product to stand out to customers. 

Juicy Fruit was taken off of the civilian market temporarily during World War II because of ingredient shortages. The gum was re-introduced to the general product after the war had ended and the striped packaging was replaced by a packaging with a bright yellow background.                       


This print advert shows that the chewing gum is unique and this will attract customers.
The product is aimed at people who want have a good tasting gum. 
The advert they have used is serious and it shows that this gum is serious and they really do mean that the gum is "Different" and "Delicious".