Research of a similar product

Research of a similar product

Juicy Fruit 


Slogan: "The Taste is Gonna Move Ya" 
The company was introduced in 1893.
When the product first came out it was in a
plain packaging and "JUICY FRUIT" in red.

The bright yellow background helps the product to stand out to customers. 

Juicy Fruit was taken off of the civilian market temporarily during World War II because of ingredient shortages. The gum was re-introduced to the general product after the war had ended and the striped packaging was replaced by a packaging with a bright yellow background.                       


This print advert shows that the chewing gum is unique and this will attract customers.
The product is aimed at people who want have a good tasting gum. 
The advert they have used is serious and it shows that this gum is serious and they really do mean that the gum is "Different" and "Delicious".

print advert

 laura website banner

Laura magazine advert

crook plot

At the beginning there is a murderer that goes around killing people for random reasons and it is down to Kathryn Townsdon to descover the identity of the Crook.

script

Script

 

Evil Villain:

(Whilst Smoking a cigarette)

-          I’m the one that you should be scared of

 

 

(Scene cuts to high angle shot of the Detective Inspector)

(Cut’s to/from the school and the Detective Inspector)

(The school blows up)

(The Detective Inspector falls over with a shocked look on his face)

(All the other police run over and try and help)

(Camera moves from Low angle right round the entire Detective Inspector)

recce

story board

crime

mind map

production schedule

unit 21

Unit 21: Creative Media Production Project

Candidate Name: SMITH, Luke
Assignment 1 – Ideas / Research - pass
Grading Criteria P1, M1, D1		Evidence	Grade
	Task 1 Inspiration – mind map of idea	blog	pass
	Task 2 Research	blog	pass
	Task 3 Proposal	blog	pass
Assignment 2: Pre-Production - pass
Grading Criteria P2, M2, D2	Task 1 Pre-Production evidence	blog	pass
Assignment 3: Product - merit
Grading Criteria P3, M3, D3	Task 1 Product	blog	merit
Assignment 4: Review / Evaluation - merit
Grading Criteria P4, M4, D4	Task 1 Produce review / evaluation	blog	merit

Teacher Feedback (to improve grade): Assignment 1 – Ideas / Research Task 1: a brief mind map showing your ideas Task 2: some brief research, good inclusion of video Task 3: a brief proposal more detail needed for a higher grade Assignment 2: Pre-Production All areas covered well, more detail needed in parts Assignment 3: Product A good stop animation, good use of techniques, well done Assignment 4: Review / Evaluation A really well written evaluation luke well done. Shows the process well and describes your strengths and weaknesses well. Student Improvement Plan (to improve grade): I understand the contents of this action plan and realise that it is up to me to act on the advice given. I will…..   Student Signature: Date:

pass

Assessor name: AJO Date:14/05/15

Assessor signature:

production schedule

evaluation

stop motion animation

mind map

group ideas

The Creative Brief Team Meeting of Ideas

Team Member	Ideas for Names & Slogans	Ideas for colour schemes	Positives about their ideas		Negatives about their ideas
George Gulliver	Bubble Deluxe For them luxurious bubble blowing moments	Green and black	Good name and slogan		Colours are dull
Jack Honess	Gumballs Bursting with luxurious flavours	red, blue, green, yellow	Rainbow colours		Name isn’t very exciting
Laura Mckiernan	Chudz	Blue and white	colours		name
Luke Smith	Chew Chew The bursting flavour	Green and blue	slogan		Repeating the name
Final Chosen Name	Final Chosen Slogan	Final Chosen Colour Scheme	Who will your target audience be?	Any Other Final Decisions
Bubble Deluxe	Bursting with luxurious flavours	Green and blue	13+