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TV Advert Detailed Analysis - Your choice

BTEC Creative Media Production

Advert Analysis

Name of Product: Honda- curiosity (Wieden+ Kennedy)

            Advert Details (what happens?):

man plays around with different viechles like motorbikes and cars, he is also curios about what veichles and veichle parts can do.

           

Music & Sound Effects:

	Car, motorbike, quad bike and plaine sounds.

 

Text:

	Lets see what curiosity can do, (motorbike sounds and car sounds), radio in the back ground,

 

Group Roles:

Audience:

	Older generation. Honda lovers.

 

Message:

	Quality car parts. Variety of veichles Honda is the best.

 

Honda wieden and kennedy

Honda Wieden and Kennedy

-          Founded: 1^st April 1982.

-          Headquarters: Portland, Oregon, USA.

-          Products: advertising and marketing.

-          History: Dan Wieden met David Kennedy in 1980, at the William Cain advertising agency while working on the Nikeaccount. They took Nike with them as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record

-          Awards: Two of the agency's television ads for Nike have won Emmy Awards: "The Morning After," which featured a runner on New Year's Day in 2000, not noticing that every dire Y2K prediction has come to pass; and "Move," which edited seamlessly dozens of athletes and children moving from one sport or activity to another. The Morning After aired in late 1999 and won the Emmy in 2000; Move aired during the 2002 Winter Olympics and won the Emmy that year.

4 TV Advert Analysis

BTEC Creative Media Production – Advert Analysis                                                                                                            Name: Luke Smith.

Name of Product	Visual / Text	Music / Sound FX	Audience	Meaning / Message
Honda- the cog (Wieden+ Kennedy)	Car parts working as a machine. Accord Honda. It was like a domino effect.	Rappers delight by the sugar hill gang. Car sounds. Car parts moving.	Older generation. Honda lovers.	Quality car parts. Everything works together. Nothing will go wrong with he car.
Sony bravia- (Fallon worldwide)	The colour of the tv is good. The 250,000 bouncy balls bouncing through at street on a hill (street in America.) Different camerangles. Wildlife. Slow motion. Colour like no other (slogan). They have given us a website to go on. Name of the company.	Heart beets by Jose Gonzalez.	Familys. People who are colour blind.	The colour is brilliant. Lcd tv. Good quality tv. Memorable.
Johns Smiths- football skills (tbwa).	Football skills. Sound of the foot ball. Slogan- no nonsence.	Guy talking- he says have it.	Football fans. Guys. Horse racers.	The beer is properly brewed.
T-mobile- dance (Saatchi & Saatchi)	350 dancers at Liverpool street station. Slogan- life is for sharing. Taking photos of important things.	·  Shout – Lulu & The Luvvers ·  The only way is up – Yazz ·  Don’t Cha – The Pussycat Dolls ·  Blue Danube Waltz – Strauss. ·  Get down on it – Blue (I think rather than kool and the gang?) ·  Since you’ve been gone – Rainbow ·  My boy Lollipop – Millie ·  Do you love me – The contours	Anyone with a phone.	T-mobile is a good mobile phone service. Keep in touch with your friends.